August 30, 2021
Dear Primephonic user,
Three years ago, Primephonic was launched to
create a better future for classical music by addressing the challenges and complexities of the
genre for the streaming era. We felt compelled to develop a streaming service that truly gets
classical right—so that’s what we did over the last 3 years. But to fully achieve the next phase of
our mission, we need to bring our classical streaming expertise to millions of listeners
worldwide.
As a classical-only startup, we can not reach the majority of global classical
listeners, especially those that listen to many other music genres as well. We therefore concluded
that in order to achieve our mission, we need to partner with a leading streaming service that
encompasses all music genres and also shares our love for classical music. Today, we are therefore
thrilled to share a great step forward in our mission – Primephonic is joining Apple
Music!
The Primephonic service has been taken offline. We are working on an amazing new classical music experience from Apple for next year.
Yours,
The Primephonic Team